Impact of blogs
Trust “MEdia” – How Real People Are Finally Being Heard This article identifies in great length the impact of blogs, the incredible growth of the phenomenon and some tips for companies to understand...
View ArticleAttentio Blog
I’m Simon McDermott, a co-founder of Attentio and previously did my blogging from simonmcdermott.com. I have put a few of these previous posts in the Attentio blog because the subject material is...
View ArticleWhy track blogs?
I was asked recently by a market research journalist, why blog tracking is relevant for business. Blogs are now on most companies’ radars, but often the discussion is on how they can use blogs as a...
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Podleaders.com
I had a podcast today with Tom Raftery, we mainly discussed the evolving requirement for tracking user generated media (blogs, UseNet) and how much this was on the radar of European companies....
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Shel and Rick coming to Brussels
We spend a lot of time telling people about the power of blogs and the networking that is possible. It is something we really believe in and through blogging we have made great contacts and find it a...
View ArticleSay it, don’t spray it
Presidential candidates in the US race have spent a mere five percent of their campaign money online. Yet this five percent, “experts” argue, may prove to be the most effective money spent swaying...
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DHL experiencing social media controversy
Here’s a great story about the transport company DHL in relation to a Swedish artist (Erik Nordenenkar) claiming to have done the world’s largest drawing by putting a GPS tracker in a suitcase that...
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How to measure your market and make more than a momentary mint
There are two central concerns in online marketing: creating attractive content and distributing that content effectively. Both factors are dependent upon the industry, product or service and the...
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WOMM. Simplified.
There is a lot of WOM about WOMM these days. A study published by JupiterResearch suggests that advertisers under-spend on social media marketing. BuzzAgent has been stung by some bloggers for its...
View ArticleEuropean Social Networks top Google Global Searches
Out of the top global Google searches for 2008, four search terms are social networking sites. Three of these social networking sites are exclusively European. Two of these three are “invitation only”...
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